SOPHISTICATED

SITE

ENGINEERING 

An enterprise website development project
for a national brick and stone supplier,
we combined complex engineering with simple
UX to engage customers, improve employee
productivity and grow business.

The Brief

Complex Engineering with Simple UX

A national brick and stone supplier’s website relaunch process required a strategic approach to launch  a high-end, professional website that would help improve both top and bottom line for the business while making the website scalable for future business solutions.

Webtage took the lead on developing a website or lead generation, operational efficiency improvements, responsive e-commerce, online marketing and room for future enhancements. This required  a complex but highly stable and scalable IT architecture combined with an intuitively simple and navigable user experience. End result? We did it hands down!

Strategy

Complex and Simple Function Together

Strategic Development

Platform strategy, decision rules, process flows, wireframe creation prior to site design and development ensured a smooth, scalable site.

Lead Generation

Streamlined custom applications integrated into the site for lead generation combined with strong calls to action and intuitive navigation made the site engaging and conversion optimized.

Optimized for Top & Bottom Line

Empowered sales team by creating pre and post sales solutions. Drove employee productivity by designing a secure Employee Portal. Streamlined checkout and shipping options, buyer accounts increased consumer spend.

Responsiveness

We pushed the boundaries for responsiveness of a completely custom e-commerce solution to cater to the consumer on-the-go.

Results

Conversions

Sticky UX, Strong intermediate Calls-to-Action, Streamlined e-commerce to maximize consumer spend, showroom bookings for lead generation.

Visibility

Top of the class on-page optimization with page tags, validations, indexing,  navigation and tracking for quick online visibility.

Productivity

Sales team empowerment through pre and post-sales application development, employee productivity center and more.

 

“Please accept my personal gratitude – You’ve been nothing but gracious, professional and very patient throughout the development process. I’m very proud of the site and you and your team deserve a huge applause.

-Website Project Director

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