The Webtage Team
Dr. Snigdha S Mazumdar CEO & Founder
Snigdha Mazumdar founded Webtage in 2011 with over 15 years’ experience in Industry Research, Data Analytics, and Web programming.
A believer in hype-free and performance driven digital strategies, Snigdha’s endeavor is to get your brand established and your business grow. Her obsessive attention to detail and her passion for seeing a job well done is what makes her unique and dependable.
Her experience includes launching several highly successful digital campaigns across verticals, such as B2B, legal, home construction, hospitality, professional services, e-commerce and more. She also led and managed national and global teams of market strategists, SEO experts, social media marketing specialists, web & graphic designers and content writers to deliver high ROI to clients. Most recently:
She owned and executed a lead generation campaign and inbound marketing campaign to achieve 475% increase in blog views; 978% increase in website visits for 150% increase in conversions.
She has launched several enterprise websites and application solutions that helped increase sales, reduce operational costs, and improve management control.
She has grown businesses that were primarily referral-based to up to 90% online-based within 12 months of digital marketing through a cross-channel approach, including:.
- High page 1 visibility for 90% of high-traction keywords.
- 15% – 25% conversion rate and 70% reduction in Cost per Conversion.
Snigdha has an MA in economics from the Delhi School of Economics, and a PhD in Public Policy Analysis (Regional Economics) from the University of Illinois. She presently lives in Chicago.
Pamela Snyder Sr. Vice President of Client Management
Strategy and travel: these are Pamela Snyder’s two passions. They’re not as different as you may think. Having traveled to and soaked up different cultures of 25 countries, she appreciates that there are many roads to success. But it’s her extensive experience working with big brands where she learned firsthand that it is imperative to plot your course carefully. She has led web strategy teams for Sutter Home, Toyota, NFL, Visa, Levi’s, Cisco, Big Brothers Big Sisters, Save the Children, and Red Sky Interactive (one of the world’s top three web agencies at that time), among others. This, coupled with an MBA from one of the top sustainability business schools in the country (per Fast Company) and her proficiency in breaking down cultural, linguistic, and online barriers, led to her starting the global online promotion and strategy company GOsustainably.com. In 2010, she founded DigiVino.com to share that experience and methodology. Stellar clients include Sphaera.net, Guided Message Communications, IT Maverick Solutions, Lafayette Legacy Construction, Stream Life Inc.; Toschi, Collins & Doyle; Keenan Winery, Oak Knoll District AVA Napa Valley, Prince Vineyards, Santa Lucia Highlands AVA, Rodgers Vineyards, Coit Spirits, Davenports Winery Maintenance, Fort Ross Vineyards, Ryan’s Vineyards, and over one hundred others.
PAMELA SNYDER’S WORKSHOPS & SEMINARS
- Free the Grapes DTC Wine Symposium “Tech with a Human Touch” was presented by Pamela Snyder, CEO of DigiVino, and Tamara Franscioni, Owner of Mini Vacay Wines. Jennie Gilbert, Founder of RedChirp, moderated. Participants learned how to use modern technology to find and qualify target audience members, create authentic relationships, deepen essential connections with club members and make more sales.
- Sonoma State University’s Wine Business Institute courses in eCommerce, email marketing, website marketing, social media list building, PPC advertising, branding, and search engine optimization (SEO) http://sbe.sonoma.edu/wine-business-management
- Anew America Community Corporation’s marketing courses for entrepreneurs (taught in Spanish and English) https://www.anewamerica.org/en/services/business-training-classes
- GO-U Online Marketing Training (web design, eCommerce, email marketing, search engine optimization, PPC advertising, social media networking, branding, video production, and analytics) https://www.digivino.com/product/increase-online-revenue/
Naren Nath CEO, Wayfare Interactive
Naren is the CEO of Wayfare Interactive and is responsible for the overall vision, strategy, and execution of the company. Prior to Wayfare, Naren served as president and chief operations officer at cFares, Inc., a leading meta-search site for the online travel market. Before cFares, Naren served in numerous executive roles, including executive vice president of worldwide sales and marketing for Persistent Systems, senior vice president at Trilogy Software, and the lead for product management and marketing for interactive television (broadband) at Microsoft, directing product marketing initiatives from market research to product launch. He later oversaw the company’s efforts to establish Microsoft’s IE and IIS products as standards with premier US and international media companies and web sites.
Naren graduated from the Indian Institute of Technology (IIT), Kharagpur, India, with a bachelors degree with honors in computer science. He earned a masters degree in computer science from the University of California at Santa Barbara and an MBA from Stanford University.
Ravi Mazumdar VP Engineering & Support, Revenera
Ravi is the VP of Engineering and Support at Revenera and is responsible for software engineering, site reliability engineering and technical support teams for the organization that provides solutions for software technology companies and Intelligent Device Manufacturers.
A senior executive with 25 years of experience in a mix of private equity, start-up as well as public technology companies, Ravi has built and managed software and site reliability engineering teams, technical support organizations across globally distributed teams, established quality processes and driven time-critical product release schedules. His industry experience includes SaaS, IoT, Enterprise Software, SDKs, Mobile & Interactive TV.
Ravi specializes in executive management, global team building and management, and refining software engineering processes.