FROM TRADITIONAL TO DIGITAL MARKETING
HIGHER PRICE POINT PROJECTS & ONLINE REFERRALS
Client: JW Construction & Design Services
Industry: Home & Corporate Construction
Horizontal Capabilities:
Home Construction
Plumbing
Business Construction
The Brief: Online Business Creates a New Era for a Traditional Construction Business
A successful 20 year-old home remodeling firm that had relied on traditional marketing and referrals for leads and sales, turned to Webtage to launch them online, build the brand, generate leads and conversions.
We listened to their needs of gaining online search visibility for high traction keywords, their desire of showcasing their work, and creating a high-end brand that would enable them to target a higher price point. As a result, the business went to 90% of all business originating from search.
We applied smart strategies, brilliant creativity, and put our hearts and souls into launching and growing JW.
Results?
90%
1200%
50%
Project Details
Startup Launch & Marketing Strategy
Responsive & search optimized website to show and tell construction projects led to explosive growth in online inquiries and business
Best SEO practices and content marketing led to op search visbility for 100% of all targeted high traction keywords
Social media marketing led to engagement with homeowners and business and resulted in increased B2C and B2B inquiries
The Process
A sparkling new website to deliver the brand and showcase home remodeling projects was a perfect show and tell for the business. A blog site and an active search engine optimized blogging strategy were pivotal in improving search visibility, building the brand and lead conversions.
The guiding principles of SEO, user experience optimization, content marketing, and cross-channel marketing strategies, led to a phenomenal growth in online leads generation through top search position for 100% of all targeted keywords.
An interactive experience with clients along with seamless integration across all online channels was the driving force behind the social strategy for JW and resulted in an explosive growth in B2C and B2B inquiries and revenue growth.
