DENTAL WEBSITE DESIGN & DIGITAL MARKETING IN ADDISON, IL
NEW PATIENT LEAD GENERATION
Client: Addison Dental
Industry: Healthcare
Horizontal Capabilities:
General Preventive Dentistry
Restorative Dentistry
Cosmetic Dentistry
Periodontal Care
The Brief: Website, CRO, SEO & PPC
Addison Dental, a new dental practice, approached Webtage to help launch its digital presence and generate new business by promoting them via paid ads and SEO.
We launched Addison Dental online by creating a fully customized website optimized for conversions & search engine visibility. SEO & Google Adwords campaign worked to bring regular leads for the new dental practice.
We achieved pop search visibility for 80% of high traction keywords within 12 weeks of SEO and a 15% conversion rate on Google Adwords campaign resulting in a quick inflow of new patient leads.
Results?
500%
250%
15%
Project Details
Startup Launch & Marketing Strategy
Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.
Lead generation through conversion optimization strategies, on-page, and off-page SEO .
Paid Search Ad Campaign to bring in regular leads to the company, with a 15% conversion rate, an average of 15-20 new patients leads/month, and a 75% reduction in cost per conversion.
The Process
A fully customized & scalable website with conversion optimization to improve lead generation. Industry standard conversion optimization techniques were pivotal in improving search visibility, building the brand, and lead generation.
User experience optimization, thorough competitor and keyword research along with cross-channel marketing strategies, led to top search visibility. The website, which saw Page 1 search engine ranking position after 7 weeks of SEO activity also witnessed a 500% increase in targeted traffic.
Smart strategies and data driven Google Adwords resulted in a outstanding click through rate and a 15% conversion rate.