Client: Addison Dental

Industry: Healthcare

Horizontal Capabilities:

General Preventive Dentistry
Restorative Dentistry
Cosmetic Dentistry
Periodontal Care

The Brief: Website, CRO, SEO & PPC

Addison Dental, a new dental practice, approached Webtage to help launch its digital presence and generate new business by promoting them via paid ads and SEO.

We launched Addison Dental online by creating a fully customized website optimized for conversions & search engine visibility. SEO & Google Adwords campaign worked to bring regular leads for the new dental practice.

We achieved pop search visibility for 80% of high traction keywords within 12 weeks of SEO and a 15% conversion rate on Google Adwords campaign resulting in a quick inflow of new patient leads.



Growth in qualified website traffic


Growth in marketing generated leads


PPC Conversion Rate

Project Details

Startup Launch & Marketing Strategy

Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.

Lead generation through conversion optimization strategies, on-page, and off-page SEO .

Paid Search Ad Campaign to bring in regular leads to the company, with a 15% conversion rate, an average of 15-20 new patients leads/monthand a 75% reduction in cost per conversion.

The Process

Conversion Optimized Website & Digital Marketing

Step 1. Conversion Optimized Website

A fully customized & scalable website with conversion optimization to improve lead generation. Industry standard conversion optimization techniques were pivotal in improving search visibility, building the brand, and lead generation.

Step 2. Search Visibility Through Smart SEO

User experience optimization, thorough competitor and keyword research along with cross-channel marketing strategies, led to top  search visibility. The website, which saw Page 1 search engine ranking position after 7 weeks of SEO activity also witnessed a 500% increase in targeted traffic.


Step 3. High Conversion Dental Google Adwords

Smart strategies and data driven Google Adwords resulted in a outstanding click through rate and a 15% conversion rate.

  • After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!

    Arun Villivalam, MD CEO, Los Gatos Doc, Inc.
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Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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