DENTAL BRANDING, WEBSITE, SEARCH & EVENT MARKETING
NEW PATIENT LEAD GENERATION
Client: Blue Turtle Dental
Industry: Healthcare
Horizontal Capabilities:
General Preventive Dentistry
Restorative Dentistry
Cosmetic Dentistry
Orthodontic Care
Periodontal Care
The Brief: Website, SEO, Content, Social
Blue Turtle Dental recently acquired the practice from another dental group and were looking to establish their unique value proposition and grow their practice by initiating a digital marketing campaign. To help them establish their brand and digital footprint, we created a fresh, modern, conversion-optimized website to function as the hub of all marketing campaigns.
Within 4 months of launching the SEO campaign, we got 80% of most profitable keywords high on Page 1 of Google search, resulting in half of all new patients coming from online search (15-25 new patients/month). We worked hard to build Blue Turtle Dental’s online reputation that resulted in 58% new 5-star reviews across social channels in a period of 3 months. We also helped the practice market events through email and social media marketing, bringing a wide reach and top of mind brand awareness.
Results? (In 3 Months of Campaign Kickoff)
256%
200%
233%
Project Details
Digital Footprint & Marketing Strategy
Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.
Lead generation through conversion optimization strategies, on-page, and off-page SEO .
Email marketing to build top of mind awareness and repeat visits from existing patients.
The Process
Launch of the new dental practice marketing through an exceptional on-page and off-page search engine optimization campaign coupled with a conversion-optimized website with trust building elements and landing pages designed for a friction-free experience led to Page 1 search engine ranking position after 12 weeks of SEO activity also witnessed a 233% increase in targeted traffic.
Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.
Email and social media marketing drove interest and registrations for marketing events and resulted in lead generation.