OPEN SOURCE CONFERENCE MARKETING
TO SUCCESSFULLY GROW VISIBILITY OF A TRAILBLAZING NON PROFIT & DRIVE CONFERENCE REGISTRATIONS
Industry: B2B/ Hi-Tech Non Profit
Open Source Technologies
Thrive-WiSE, formerly Code Chix (www.codechix.org), is a trailblazing 501(c)3 non-profit aimed at facilitating retention rate of women engineers and technologists in the industry through Education, Advocacy and Mentorship. They aim to increase the number of women technologists in senior roles on the technical and product ladders in industry with the help of supportive leadership and allies.
They were looking to grow the visibility of their organization, bring in more sponsorships and greater visibility to their programs, and in the short-run drive registrations for their ‘virtual’ DevPulseCon in October, 2020.
350K Organic & Paid Reach
3000 Email Engagements
Greater Brand Visibility
Grow organizational visibility and bring greater visibility to their trailblazing programs
Drive registrations for the open-source annual conference, DevPulseCon, which was setup in a virtual environment due to the COVID-19 pandemic.
Provide marketing support to attract sponsorships.
Website content, animation, graphics
Anchored Thrive-WiSE’s value proposition visually and through the right messaging. We focused on highlighting the emotional benefits along with functional benefits that Thrive-WiSE provides its primary and secondary audience groups and created cornerstone content
- We ran an email campaign to drive DevPulseCon registrations from the existing Thrive-WiSE subscriber base with a 13.5% engagement rate with a total of 3000 email engagements.
- Social media content marketing drove traffic to the website and the DevPulseCon landing page worked for increased conversions (conference registrations). We reached 30,000 people and achieved a 3.5% organic engagement rate.
- Finally, our paid ad campaigns (Google Search and Linked in Ads) drove 1,150 website visits and resulted in a 8.16% conversion.
We produced marquee content collaterals, to attract sponsorships from the top tech companies. The organization generated sponsorships from 5 Fortune 100 brands.
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