SOPHISTICATED SITE ENGINEERING
CUSTOMER ENGAGEMENT, IMPROVED EMPLOYEE PRODUCTIVITY, BUSINESS GROWTH
Client: Illinois Brick Company
The Brief: Complex Engineering with Simple UX
A national brick and stone supplier’s website relaunch process required a strategic approach to launch a high-end, professional website that would help improve both top and bottom line for the business while making the website scalable for future business solutions.
Webtage took the lead on developing a website or lead generation, operational efficiency improvements, responsive e-commerce, online marketing and room for future enhancements. This required a complex but highly stable and scalable IT architecture combined with an intuitively simple and navigable user experience. End result? We did it hands down!
Top of the class on-page optimization
Sales team empowerment
Sticky UX, strong intermediate calls-to-action, and streamlined e-commerce to maximize consumer spend
Sales team empowerment through pre- and post-sales application development, employee productivity center and more.
Top of the class on-page optimization with page tags, validations, indexing, navigation and tracking for quick online visibility.
Platform strategy, decision rules, process flows, wireframe creation prior to site design and development ensured a smooth, scalable site.
Empowered sales team by creating pre and post sales solutions. Drove employee productivity by designing a secure Employee Portal. Streamlined checkout and shipping options, buyer accounts increased consumer spend.
We truly appreciate how responsive you’ve been, your dedication to the product and the knowledge you’ve shared with us in during the development the client site. Please accept my personal gratitude – You’ve been nothing but gracious, professional and very patient throughout the development process. I’m very proud of the site and you and your team deserve a huge applause.