SOPHISTICATED SITE ENGINEERING
CUSTOMER ENGAGEMENT, IMPROVED EMPLOYEE PRODUCTIVITY, BUSINESS GROWTH
Client: Illinois Brick Company
Industry: E-commerce
Horizontal Capabilities:
E-commerce
Construction
B2C
The Brief: Complex Engineering with Simple UX
A national brick and stone supplier’s website relaunch process required a strategic approach to launch a high-end, professional website that would help improve both top and bottom line for the business while making the website scalable for future business solutions.
Webtage took the lead on developing a website or lead generation, operational efficiency improvements, responsive e-commerce, online marketing and room for future enhancements. This required a complex but highly stable and scalable IT architecture combined with an intuitively simple and navigable user experience. End result? We did it hands down!
Results?
Improved Conversions
Top of the class on-page optimization
Sales team empowerment
Project Details
Drupal E-Commerce
Sticky UX, strong intermediate calls-to-action, and streamlined e-commerce to maximize consumer spend
Sales team empowerment through pre- and post-sales application development, employee productivity center and more.
Top of the class on-page optimization with page tags, validations, indexing, navigation and tracking for quick online visibility.
The Process
Platform strategy, decision rules, process flows, wireframe creation prior to site design and development ensured a smooth, scalable site.
Streamlined custom applications integrated into the site for lead generation combined with strong calls to action and intuitive navigation made the site engaging and conversion optimized.
Empowered sales team by creating pre and post sales solutions. Drove employee productivity by designing a secure Employee Portal. Streamlined checkout and shipping options, buyer accounts increased consumer spend.
