TELEHEALTH SETUP & DIGITAL MARKETING
TO DRIVE NEW PATIENT LEAD GENERATION & REPEAT PATIENT VISITS DURING COVID-19 & AFTER
Client: Los Gatos Doc
Industry: Healthcare
Horizontal Capabilities:
Primary Care Practice
Urgent care
Family Physician
Telehealth Services

The Brief:
In response to the COVID-19 pandemic and shelter-in place orders in many areas of the country, many healthcare providers, including hospitals, doctors, and mental healthcare providers, are now providing virtual care. Los Gatos Doc was one such practice that needed to adopt to the new normal quickly and approached Webtage to help launch its telehealth practice.
We integrated the telehealth platform into the Los Gatos Doc website and created frictionless user experience to guide patients to use telehealth services. We also created multiple email campaigns to existing patients to inform them of physical office closures and the transition plan to telehealth. At the same time, we fine tuned the SEO strategy to highlight telehealth and launched a social media campaign to promote video visits.
The result? Los Gatos Doc is busy with repeat & new patient online visits and is operating at 75% of its normal, pre-COVID-19 capacity. We expect that number to go up and beyond their normal practice load. As with every client, we proved once again that creating awesome content & user experience while being truly vested in client’s success is the only sustainable way to market your business online!
Results?

Operating at 80% of Pre-COVID Capacity with Telehealth

95% Repeat Visits

100% Telehealth Page 1 Search Visibility
Project Details
Project Details
Telehealth Implementation & Landing Page
Telehealth platform integration & conversion-optimized landing page creation
Telehealth Marketing to Spur Repeat Visits & Increase New Patients
Telehealth communication (infographics, email blasts, videos) to build awareness & allow information flows

The Process
Integration of Doxy.me telehealth platform to the Los Gatos Doc website
Website content updates, including blogs and webpage updates, to inform and engage patients
Landing page creation for telehealth with frictionless UX, design, and content creation
Multiple communication collaterals, including video, website copy, infographics and more

Optimized Google My Business listing to result in Page 1 visibility of Telehealth services
Website SEO & structured data implementation for page 1 visibility
Social Media marketing to reach more than 10,000 people with a 10.0% social engagement
Email blasts to promote telemedicine to existing patients, with a 30% engagement
Telehealth Communication
Blogs to connect, inform, and support patients regarding COVID-19 and telehealth services
Infographic that went viral on social media and elicited a lot of praise from the medical community.
Videos to help patients transition to telehealth.
Social media banners and posts to position the business and its shift toward telehealth