TELEHEALTH MARKETING STRATEGY & TELEMEDICINE SEARCH VISIBILITY
NEW PATIENT LEAD GENERATION & REPEAT PATIENT VISITS DURING COVID-19 & AFTER
Client: Los Gatos Doc
Primary Care Practice
In response to the COVID-19 pandemic and shelter-in place orders in many areas of the country, many healthcare providers, including hospitals, doctors, and mental healthcare providers, are now providing virtual care. Los Gatos Doc was one such practice that needed to adopt to the new normal quickly and approached Webtage to help launch its telehealth practice.
We integrated the telehealth platform into the Los Gatos Doc website and created frictionless user experience to guide patients to use telehealth services. We also created multiple email campaigns to existing patients to inform them of physical office closures and the transition plan to telehealth. At the same time, we fine tuned the SEO strategy to highlight telehealth and launched a social media campaign to promote video visits.
The result? Los Gatos Doc is busy with repeat & new patient online visits and is operating at 75% of its normal, pre-COVID-19 capacity. We expect that number to go up and beyond their normal practice load. As with every client, we proved once again that creating awesome content & user experience while being truly vested in client’s success is the only sustainable way to market your business online!
Operating at 80% of Pre-COVID Capacity with Telehealth
95% Repeat Visits
100% Telehealth Page 1 Search Visibility
Telehealth Implementation & Landing Page
Telehealth platform integration & conversion-optimized landing page creation
Telehealth Marketing to Spur Repeat Visits & Increase New Patients
Telehealth communication (infographics, email blasts, videos) to build awareness & allow information flows
Integration of Doxy.me telehealth platform to the Los Gatos Doc website
Website content updates, including blogs and webpage updates, to inform and engage patients
Landing page creation for telehealth with frictionless UX, design, and content creation
Multiple communication collaterals, including video, website copy, infographics and more
Optimized Google My Business listing to result in Page 1 visibility of Telehealth services
Website SEO & structured data implementation for page 1 visibility
Social Media marketing to reach more than 10,000 people with a 10.0% social engagement
Email blasts to promote telemedicine to existing patients, with a 30% engagement
Blogs to connect, inform, and support patients regarding COVID-19 and telehealth services
Infographic that went viral on social media and elicited a lot of praise from the medical community.
Videos to help patients transition to telehealth.
Social media banners and posts to position the business and its shift toward telehealth
After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!