WEBSITE RELAUNCH & MESSAGE HOUSE

TO SUCCESSFULLY EXECUTE STRATEGIC CHANGE

Client: Optimized Solutions

Industry: B2B/ IT Solutions

Horizontal Capabilities:

Supply Chain Logistics
Manufacturing Intelligence
Enterprise Resource Planning
Cybersecurity
Cloud Services
Digital Transformation

The Brief:

Optimized Solutions was looking a execute a strategic zoom in its business focus to 4 key areas of digital transformation, cybersecurity, SAP Suite with a focus on SAP S/4 HANA, and cloud managed services solutions.

They were looking to build top of mind brand awareness and an affirmative bias for their brand by aligning their company positioning to reestablish their SAP & Salesforce practice areas as well as reflect their growing business share in areas of Cloud migration, Artificial Intelligence (AI/ML/RPA), cloud application services, web services, and hosting services.

To simplify their existing and disparate brand positioning and make it more focused to build mindshare, we created a message house and business positioning to anchor the brand, created trust building proof points, including blogs, white-papers, and case studies, and built them a shiny new, website to tell their compelling stories to the target audience.

Results?

Targeted Brand Positioning

Website for Growth

Proof Points to Build Trust

Project Details

Website To Move the Business Needle

Simple UX, Great Content, Complex Engineering

Message House & Brand Positioning + Visual Brand Identity Development

Lead Generation & Though Leadership Content (White Papers, Surveys, Success Stories)

Website and Custom Applications to Encourage Conversions & A Desire to Engage

Website content, animation, graphics

Website To Move the Business Needle

Simple UX, Great Content, Complex Engineering

Message House & Brand Positioning + Visual Brand Identity Development

Lead Generation & Though Leadership Content (White Papers, Surveys, Success Stories)

Website and Custom Applications to Encourage Conversions & A Desire to Engage

Website content, animation, graphics

The Process

Simple UX + Complex Strategy

Step 1. Sharpen the Brand Through Message House & Updated Visual Identity

We created a messaging framework to clearly define Optimized Solutions value propositions. We crafted clear value propositions, key differentiators and an updated boilerplate. For each of the value propositions, we provided proof points, and related them to customer challenges.

We rebranded the website to build trust in OS as a as a modern information engineering enterprise that provides trusted and reliable IT solutions.

Clean, modern design shows that they keep up to date with current trends. Subtle UX interactivity makes the experience engaging.

Step 1. Sharpen the Brand Through Message House & Updated Visual Identity

Next, we rebranded the website to build trust in OS as a as a modern information engineering enterprise that provides trusted and reliable IT solutions.

Clean, modern design shows that they keep up to date with current trends. Subtle UX interactivity makes the experience engaging.

Step 2. Custom Web Design & UX to Support Business Strategy

The brand new, slick website of Optimized Solutions positioned Optimized Solutions as an experienced provider of IT solutions particularly in the area of digital transformation, cybersecurity, cloud migration, SAP S/4, AI & robotic process automation. In addition, the new website provided plenty of proof points to demonstrate benefits to clients, such as clear insight, better control, and improved ROI.

Step 2. Custom Web Design & UX to Support Business Strategy

Step 3. Content to Seal Optimized’s Expertise in Areas of Interest

Marquee content collaterals, such as white papers, success stories, boilerplates, and surveys are featured on the website and other owned channels to project Optimized’s thought leadership in the desired solutions space. The proof points work to build trust and create a desire to engage with the brand.

Step 3. Content to Seal Optimized’s Expertise in Areas of Interest

After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!

Arun Villivalam, MD CEO, Los Gatos Doc, Inc.