What Support Does My Website Need After It Is Built?

There are two main groups of services that you need after building a website:

Digital Marketing Services – “Just because you build it, doesn’t mean they’ll come.” Once you’ve built a professional, well-branded website with rich features and functionalities, you have to generate visibility for your brand by initiating digital marketing campaigns. This includes:

• Search visibility to drive more qualified traffic through Search Advertising and Search Engine Optimization
• Social Media Marketing to generate brand awareness, build communities, and greater reach
• Email marketing to market to your current/captive audience
• Marketing automation to make the omnichannel campaigns consistent, and cohesive and help better convert visitors into leads.
• Reputation Management & Public Relations – A content-rich marketing campaign works to improve your reputation, with more reviews, more engagement, and more visibility 

Annual Maintenance Contract (AMC)– A website is a living product. It needs to be maintained to ensure it’s bringing in returns. An annual maintenance contract (AMC) will help you with the following:

• Upgrades to your website platform, such as your content management systems, including its modules
•  Removal of malware, spam, and malicious codes, if needed
• Site backup, to keep your site up and running at all times with minimal downtime
• Recovery of files from backup, if needed
• Liaising with the hosting provider to troubleshoot any downtime events.