SEO to Help Behavioral Health Clinic Dominate Search
ABOUT
SEO for Dominance Over Organic Search, Google Maps & AI Search
Crossroads Counseling Services, a behavioral health clinic in Chicagoland, approached Webtage to help gain online presence and generate patients. After working with multiple ineffective providers, they were looking for a company that did healthcare SEO the solid way for clear results.
Webtage rose to the challenge of elevating Crossroads Counseling Services to high Page 1 visibility in a competitive behavioral healthcare market through expert technical SEO and authoritative, EEAT-driven content strategy.
With our targeted SEO approach, we helped Crossroads Counseling dominate search: we achieved 90% of all priority keywords ranking on Page 1, Google Maps & AI overview, significantly increasing visibility for psychiatric, therapy and counseling-related services—and driving steady growth in qualified organic leads. month-over-month.
100+
Request for appts./month
Within 9 months of SEO, we drove 100+ qualified patient inquiries each month.
90%
Keywords on Page 1
Within 9 months of initiating an SEO campaign, 90% of keywords appear high on Page 1.
1,500% Increase in Web Traffic
Sharp uptick in qualified website traffic
echnical SEO Foundation: On-Page Optimization, Schema, and Content Architecture
To compete in the saturated behavioral-health landscape, Webtage began by building a rock-solid technical SEO foundation for Crossroads Counseling Services. We conducted deep on-page optimization across priority service pages—improving metadata, headers, internal linking, site speed, and accessibility. Comprehensive schema was implemented, ensuring search engines received structured, unambiguous information about Crossroads’ psychiatric and counseling services.
We also rebuilt the site’s content architecture, organizing information into a clear hierarchy of service pages, condition pages, and supporting blog content. This strengthened topical authority and allowed Google’s crawlers to fully understand and surface the right pages for the right search intents. The result: a technically sound website primed for maximum visibility and long-term scalability.
PHASE I
High-Quality Digital PR & Authoritative Backlink Acquisition
To differentiate Crossroads Counseling Services from competing clinics, Webtage executed a targeted Digital PR and backlink strategy focused on credibility, relevance, and quality—not volume. We secured placements and contextual backlinks from reputable healthcare, wellness, and regional editorial sites to bolster domain authority, trust, and topic relevance.
Our outreach prioritized medical-adjacent publications, community-based organizations, professional associations, and niche behavioral-health resources. These high-authority mentions not only strengthened search performance but also reinforced Crossroads’ credibility to prospective patients.
PHASE II
EEAT-Driven Content Strategy to Build Clinical Authority
Crossroads Counseling operates in a space where expertise and trust are paramount—so Webtage built a content ecosystem rooted in Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles. We collaborated closely with Crossroads’ clinicians to develop medically accurate, empathetic, and evidence-based content that addressed patient questions, conditions, treatment paths, and care expectations.
Our strategy included creating in-depth service pages, condition-specific resources, provider-authored articles, and FAQ sections—all structured to demonstrate clinical authority. Every piece of content was optimized for AI Overviews and featured schema, citations, and clinician credentials where appropriate. This approach not only improved ranking potential but also strengthened patient confidence at every touchpoint.
