Brand Identity & Web Development for Cambridge Dental Studio
Dr. Alex Yen, DDS was looking to establish his main practice in Palo Alto CA, separate from his other two practices in the area, by building his personal brand through a custom website and initiating a digital marketing campaign to maintain relationships with his existing patients and bring in new patients to his practice as well.
The most important goal for Dr. Yen’s website project was to build a digital footprint that would help differentiate his personal brand and build an affirmative bias toward his brand. In addition, the website was to be positioned to generate leads by building search visibility and encourage conversions by making the site “conversion optimized” so more visitors to the website have a desire to engage with the practice.
As part of the project, we helped:
- Design and develop a branded website for Alex Yen, DDS with the right messaging & visuals to create an affirmative bias for the practice and build Dr. Yen’s personal brand.
- Optimize the website for search engine visibility.
- Link the website to other owned digital channels, such as his Yelp listing and create a new listing on Google My Business, Facebook and Linked.
- Initiate a digital marketing campaign.