LogicVU Business Intelligence Product Launch Video
Netlogic Solutions had been in talks with Webtage about launching a revolutionary business intelligence (BI) tool that was truly developed with the BI user in mind by eliminating the reliance on overworked IT departments. Our creative team rolled up their sleeves and got to work. We created a narrative that was conversational, yet intelligent. The accompanying motion graphics were crisp, dynamic, entertaining that helped tell our story and reinforce the points being made.
Tasks: Our strategy & creative team brainstormed the storytelling & stylistic approaches. We decided on a conversational, yet intelligent third-person narrative that would invite the Business Intelligence users in. The goal was to take a dry topic and make it interesting, relatable, and engaging. The motion graphics team played an outstanding role in making the video stand out.