CIMPAR, S. C. is a medical practice group consisting of physicians and advanced practice clinicians, that provides hospitalist, extensivist and primary care services to patients at affiliated acute care community hospitals, long-term acute care hospitals and nursing homes on the northside and near west suburbs of Chicago. They were looking for a top-notch, sophisticated website that could position them as an cutting-edge healthcare provider for hospital systems and patients alike.

Webtage took the lead on developing a new website for the organization. The strategy was to provide users an easy and quick path to solutions while also creating a lasting impression and room for future enhancements. This required a sophisticated brand identity strategy that was simple yet sophisticated to lend gravitas to the CIMPAR brand. We worked on creating brand messaging, clear value propositions, professionally-written healthcare content, and brand visuals that positioned CIMPAR as an innovative healthcare organization committed to excellence & compassionate continuity of care.