Content Creation, Creative, Education, Higher Ed, Technology, Web & App Design, Web & Landing Page Content, Wordpress Development

Website Redesign for Alliant International University's Student Services

The Student Services division of Alliant University was looking to create new and actionable content for its microsite with the goals of:

  1. Clearly conveying the rich and valuable resources that Student Services offers its student body.
  2. Promote Student Services as a valuable partner in enriching the student body experience at Alliant.
  3. Help students quickly and easily find the information they are looking for by creating self-segmenting navigation.
  4. Eliminating problems of broken links and lifeless content currently on the website
  5. Project personalization of Student Services through staff & student profiles

Tasks: Webtage designed and developed a brand new website for Alliant Student Services with the following focus areas:

Improved brand story – Smart design with brand story telling to invite users in via interactive features & brilliant copy.

Effective Site Architecture – Simple, direct, unadorned, visual navigation replaced text heavy hyperlinks & confusing architecture.

Sticky Calls to Action – Lead generation through strategically placed but unobtrusive CTAs.

Self segmentation – Easy self-segmentation to lead users to most relevant experiences.

Client: Alliant International University

Industry: Higher Education

Horizontal Capabilities:

  • Web strategy
  • Web Design
  • Copywriting
  • Storytelling
  • Adobe Photoshop
  • WordPress Development

Website Redesign

Website Redesign for Alliant International University's Student Services

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