Lead Generation, Lead Nurturing, and Marketing Automation for Optimized Solutions

Optimized Solutions is an IT solution provider in the digital transformation space. Services and solutions span multiple levels of expertise including cloud, big data consulting & integrations, BI, SAP systems and more. They were relying on outbound sales strategy & tools that didn’t work well together and wanted an effective demand gen strategy that relied on an all-in-one platform to centralize lead intelligence and reduce their reliance on expensive outbound methods. They were particularly interested in generating leads for their practice areas, starting with lead generation for their flagship digital transformation product, aimed at business technology buyers and the C-level suite in the U.S.-based manufacturing sector.

Tasks: Webtage undertook an omni-channel inbound marketing campaign to assist with lead generation for Optimized Solutions. Built on Hubspot marketing automation platform, that provided an all-in-one platform allowing it to centralize its lead gen activities, we provided company repositioning, website redesign with smart interactive design, optimized navigation and dynamic copy, thought leadership content pieces, pre-sales collateral, and on-going demand generation campaign for Optimized Solutions.

Result?

• 475% increase in blog views;
• 978% increase in website visits
• 150% increase in conversions
• 100% increase in social engagements
• Position 1-3 keywords within 3 months of campaign kickoff.

Client: Optimized Solutions

Industry: B2B/Tech

Capabilities:

• Marketing Automation
• HubSpot Marketing Platform
• SEO
• Social Media Marketing
• Social Ad Campaigns
• B2b Content Creation
• Email Drip Campaign
• Marketing Strategy
• Adobe Illustrator
• Adobe Photoshop