IT Services Firm Website Redesign to Execute Strategic Shift
ABOUT
B2B Brand Design & Web Development for Optimized Solutions
Optimized Solutions was looking a execute a strategic zoom in its business focus to 4 key areas of digital transformation, cybersecurity, SAP Suite with a focus on SAP S/4 HANA, and cloud managed services solutions.
They were looking to build top of mind brand awareness and an affirmative bias for their brand by aligning their company positioning to reestablish their SAP & Salesforce practice areas as well as reflect their growing business share in areas of Cloud migration, Artificial Intelligence (AI/ML/RPA), cloud application services, web services, and hosting services.
To simplify their existing and disparate brand positioning and make it more focused to build mindshare, we created a message house and business positioning to anchor the brand, created trust building proof points, including blogs, white-papers, and case studies, and built them a shiny new, website to tell their compelling stories to the target audience.
Targeted Brand Positioning
We drove qualified traffic by running a highly effective paid ads, SEO, social media marketing & PR campaigns.
Website for Growth
A combination of inbound & outbound campaigns generated marketing- and sales-qualified leads.
Proof Points to Build Trust
By focusing on high-value solution areas combined by targeting bottom funnel clients, we drove an impressive value of leads generated.
Website Hub + Smart Inbound & Outbound Marketing w/ Automation
We started with a brand & website refresh foundational piece for improved brand impression and website conversions. This was followed by building brand awareness and lead generation campaigns for Sphaera that resulted in us generating marketing and sales qualified leads (MQLs & SQLs) for Sphaera.net that has far outperformed initial projections. We have also been successfully supporting their sales team close deals with sales collateral generation. An inbound, outbound and marketing automation approach has allowed to us to strategically target audiences and convert leads.
- Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
- Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
- Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.
PHASE I
Sharpen the Brand Through Message House & Updated Visual Identity
We created a messaging framework to clearly define Optimized Solutions value propositions. We crafted clear value propositions, key differentiators and an updated boilerplate. For each of the value propositions, we provided proof points, and related them to customer challenges.
We rebranded the website to build trust in OS as a as a modern information engineering enterprise that provides trusted and reliable IT solutions.
Clean, modern design shows that they keep up to date with current trends. Subtle UX interactivity makes the experience engaging.
PHASE II
Custom Web Design & UX to Support Business Strategy
The brand new, slick website of Optimized Solutions positioned Optimized Solutions as an experienced provider of IT solutions particularly in the area of digital transformation, cybersecurity, cloud migration, SAP S/4, AI & robotic process automation. In addition, the new website provided plenty of proof points to demonstrate benefits to clients, such as clear insight, better control, and improved ROI.
PHASE III
Content to Seal Optimized’s Expertise in Areas of Interest
Marquee content collaterals, such as white papers, success stories, boilerplates, and surveys are featured on the website and other owned channels to project Optimized’s thought leadership in the desired solutions space. The proof points work to build trust and create a desire to engage with the brand.
HORIZONTAL CAPABILITIES
Supply Chain Logistics
Manufacturing Intelligence
Enterprise Resource Planning
Cybersecurity
Cloud Services
Digital Transformation
