Experience & Capabilities – Look at their industry-specific experience and their team to see if they are able to handle all aspects of marketing, from a branding exercise to premium content creation, digital marketing campaigns, data analytics, and reporting.
Check to see how they keep up with technological shifts, both on the marketing and web technologies front.
Review their work – Is the work being created world-class, out of the box, and succeeds in moving the business needle? Look at the portfolio and ask for case studies relevant to your industry.
Testimonials – Read the testimonials to see what their clients say about them. Review the testimonials on public review sites, such as Google, Yelp, Facebook & LinkedIn.
How lean is the operation and how passionate are they about their work?