Website & Marketing Data Analysis for a Private Online University
An online private university approached us to analyze their Google Analytics to assess user flows and drop-offs in goal conversion. We audited Google Analytics set up for the website and found many red flags and areas for improvement. Among indicators we analyzed, marketing campaign-specific user behavior flows & dropoffs, conversion funnel exit rates, goals conversion rates and more. We outlined actionable insights, including integration of personalized web experience units to improve user experience and conversions.
Tasks:
Our Certified Google Analytics profesisonals analyzed the platform on 5 different parameters: 1. setup and utilization 2. customer acquisition (including campaign-specific results) 3. visitor engagement & user flows 4. goal conversion and 5. multichannel funnel conversion behavior. We then presented actioable steps that the client could take to address the identified red flags.
Client: Private Online University
Industry: Higher Education
Horizontal Capabilities:
- Google Analytics Audit
- Google Analytics Certified Professionals
- Conversion Improvement Strategies
- Personalized Web Experience Strategies