40 Questions to Ask Before You Start Healthcare Digital Marketing

A digital marketing campaign needs a strategic approach and careful planning. Advance preparation can help both clients and vendors develop a common understanding of marketing objectives & constraints.

This questionnaire will help you understand your vision for your organization’s growth goals and plan the overall effort required for a confusion- and conflict-free digital campaign. It will help your vendor understand your constraints and will also lower your risk for running into a time and cost overrun.

So whether you are considering improvements to your existing campaign or planning an extensive omnichannel marketing launch, use this questionnaire to start your digital strategy on the right footing and build a successful healthcare website that effectively supports your healthcare marketing goals..

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    About the Author

    A believer in hype-free and performance driven digital strategies, Snigdha’s endeavor is to get your brand established and your business grow. She is passionate about research, design and analytics and works non-stop and meticulously to make sure that your brand stands out from the rest.

    Snigdha’s background is in research design, industry research, content creation, and qualitative and quantitative research (including web-based and phone survey methods and focus group discussions). She is a highly qualified professional in the areas of digital marketing strategy design, SEO, content creation, and social media marketing. Most recently she has grown a client’s online presence from zero to 25% online leads within 3-6 months; moved client website to the #1 & #2 spots on Google, Bing, and Yahoo for all major keywords; and generated online leads accounting for 25% – 30% of all leads for that client.

    Contact her at snigdha@webtage.com

    What Influences Your Website’s Search Visibility? An Infographic

    What Influences Your Website’s Search Visibility? An Infographic

    Starting April 21, Google will be expanding “mobile-friendliness” or optimal mobile experience as a search ranking factor.

    While it is important to stay on top of search algorithm changes, it is never a good idea to outsmart them! Search Engine Optimization (SEO) should not be about tricking Google with keyword stuffing or about building paid or “spammy” links or making it more complicated than it is.

    It is about making a great website that provides relevant and useful imformation to users, is trustworthy and provides excellent user experience (UX) – if users and influencers find your website relevant and useful they will keep coming back and search engines will notice!

    So how do you go about building a great website that meets the criteria of relevance, trust, and usefulness? Here’s an infographic to help you! Click to view full screen image.

     

    Search Ranking Influencers - An Infographic