IMPROVE PATIENT CONSIDERATION
71% of patients use online reviews as the very first step to finding a new doctor. How does your online reputation stack up?
Let’s face it. Word of mouth has gone digital. And it has tremendous potential to move your business needle. Your customers are creating content, in the form of testimonials, reviews, conversations, social media posts etc. that impact your reputation and influence your prospective & repeat customers buying behavior.
In today’s world, consumers are socially connected to each other in horizontal webs of communities and consumers rely on social communities to get their information on brands, including yours. So, whether you like it or not, power has shifted from the producers to the connected consumers. In order to thrive, your brand must be backed by a community-driven consensus.
Remember the approach is to grow user-generated content and push up positive content higher and higher in search engine results and bury the negative content.
95% of people read text messages within 3 minutes of sending. Text messages increase chances of review generation.
Automate text and email followups to patients based on pre-defined triggers to improve your chances of review generation. Fully integrated with your practice management/EHR software, this custom application allows you to:
Set automated trigger rules or manually send outreach messages at the click of a button.
Send quick, branded, automated & pre-formatted HIPPA compliant outreach to patients.
Enable multiple touchpoints via SMS, email, in-office kiosk apps.
Lead patients to a testimonial link on your website with decision tree for filtering best reviews to be posted on Google My Business, Yelp, and Facebook
We facilitate review generation for public facing review sites and display them on your website and offer them as solid proof points for prospects who are considering your practice.
Create a testimonial hub on your existing website so your patients are directed to a one page window experience instead of leading them to multiple review sites.
Display recent testimonials to provide patients with ideas for crafting a review.
Decision tree that allows filtering so only the best reviews are posted on public facing review sites.
Less optimal reviews are emailed to your practice for remediation and follow-up.
Finally, you have the ability to display all public testimonials on your website while filtering by ratings, text, or individual reviewers.
REVIEWS, PR, SOCIAL, CONTENT
Reputation management means more than generating and managing reviews (although that’s an important part of the puzzle).
So how should you go about building a transparent & authentic brand while driving action & advocacy that goes beyond managing your reviews on Yelp and other public review sites? Remember the approach is to slowly push up positive content higher and higher in search engine results and bury the negative content. We offer several services to build a solid reputation for you:
We create original content, such as thought articles, white papers, videos, Q&A, and other long form content pieces and publish it on your website to display your thought leadership
We create powerful social media marketing – Social media marketing, when done well, can not only increase your brand reach, it also allows you to build your reputation through local community marketing.
We manage your Google My Business (GMB) page for reputation management. GMB plays a critical role in reputation management of local businesses such as healthcare practices. We also update and manage other business profiles, such as Healthgrades, Vitals, SolvHealth , Doximity, WebMD and others on your behalf.
We respond to your business reviews on your behalf. Our talented content team liaisons with your practice management team and crafts HIPPA-compliant responses to acknowledge positive and negative reviews and keep your reputation untarnished.
We pitch the media on your behalf and uncover publication opportunities in media publications, thereby helping you build great PR.
96% Positive Reputation Score
2500% Increase in Web Traffic
310% Increase in Patients from Online Sources
Healthcare Reputation Management Done Right
The Webtage Way
The Webtage Five
Creativity & Smart StrategiesHype-Free Digital - We are committed to making you succeed in promoting yourself online because it brings together what we're passionate about - creativity and smart strategies. To that end, we draw upon powerful research, superior strategies, and digital resources to provide you with sustained online growth that keeps you ahead of market shifts and competitive moves. And we do it with a passion and creativity that keeps you ahead of the curve.
Data Driven CampaignsNumbers Crunching for a Superior Campaign - Take the guesswork out of your digital campaign. We test, measure, learn, and execute macros strategies as well as micro-actions based on consumer insights, social data, A/B testing, web analytics & monetization, resulting in optimal allocation of your resources for best results.
Passion Powered by Unique SkillsPassion + People - We power up your campaigns with unique and specialized skills in the areas of technology, creativity, marketing, research, analytics, content, project management and a team of specialists who work around the clock to differentiate your brand and bring you more business.
Global Delivery Model24/7 Responsiveness & Scalability - In us, you will find a solid and dedicated global team of strategists, SEO experts, social media marketing specialists, content writers, graphic designers, IT staff, and project managers who work around the clock to deliver top-quality products and services. And we do it with passion and commitment because it brings together what gets us excited – creativity and smart strategies.
Domain ExpertiseVertical Industry Experience - We have launched several highly successful digital campaigns across verticals, such as, B2B & professional services, technology, education, healthcare and more. We employ top notch research to quickly and efficiently employ best strategic, technological and marketing initiatives that are grounded in your industry and get you results.
Webtage Healthcare Digital Services are designed to quickly and effectively grow your healthcare practice. Set yourself apart from your competition and establish your expertise. Increase number of new patients and repeat visit. Grow your service line revenue. We offer comprehensive marketing and technology solutions to help you gain a distinctive advantage.
Our clients love us because we offer very personalized service and provide smart marketing with clear ROI so our clients are never in the dark. We also happen to be an award-winning digital design, build + market firm. Our work is world-class, out of the box, and has always succeeded in moving the business needle. Along the way, we’ve won the admiration of our industry peers and deep appreciation from our clients.
Our industry-certified digital team delivers sophisticated web experiences, software solutions and marketing campaigns by leveraging cutting-edge technologies, delightful UX and powerful marketing propellers to provide consistent ROI. Our experience spans 75+ websites, 100+ marketing campaigns and 50K+ leads generated across multiple industries, including Healthcare, B2B, Professional Services, Education, and B2C.
After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!