Website & Marketing Data Analysis for a Private Online University
An online private university approached us to analyze their Google Analytics to assess user flows and drop-offs in goal conversion. We audited Google Analytics set up for the website and found many red flags and areas for improvement. Among indicators we analyzed, marketing campaign-specific user behavior flows & dropoffs, conversion funnel exit rates, goals conversion rates and more. We outlined actionable insights, including integration of personalized web experience units to improve user experience and conversions.
Our Certified Google Analytics profesisonals analyzed the platform on 5 different parameters: 1. setup and utilization 2. customer acquisition (including campaign-specific results) 3. visitor engagement & user flows 4. goal conversion and 5. multichannel funnel conversion behavior. We then presented actioable steps that the client could take to address the identified red flags.
Client: Private Online University
Industry: Higher Education
- Google Analytics Audit
- Google Analytics Certified Professionals
- Conversion Improvement Strategies
- Personalized Web Experience Strategies