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Ŏnnitt, a technology start-up approached Webtage to help create a brand identity to convey the simplicity, seamlessness, and personalization that the product offered its customers. Webtage also had the responsibility to take the product from conceptualization to prototyping and designing, and carry forward the brand throughout the product development and marketing process. The design sensibility for this project relied on the concept of flat, modern design to reflect the simplicity and technological edge that the product offered.

Client:
Ŏnnitt

Tasks:
The jumping off point for the Ŏnnitt campaign was a brand strategy that was based on the product visualization, company vision, competitive analysis, and technological trends. We defined the design philosophy for the product that was seamlessly integrated into the company name, logo, tagline, market collaterals, product user interface design across native mobile and web platforms, and other digital channels where the product had a presence.

Specific brand identity deliverables included:

• Naming the product
• Tagline Creation
• Logo Design
• Market Collateral Design (cover page design, business cards, stationary)
• UI design for the native mobile and web based application.

Capabilities:

• Brand Strategy
• Logo Design
• Naming & Tagline Creation
• Visual Messaging
• Verbal Messaging & Copy
• Creative (Adobe Illustrator, Photoshop)