BRAND POSITIONING, MANUFACTURING WEBSITE DESIGN AND CONTENT MARKETING FOR A STRONG, MATURE BRAND
BRAND POSITIONING, WEBSITE DESIGN & DEVELOPMENT & CONTENT MARKETING
Client: Merkur Innovation
Industry: Manufacturing & Engineering Services
Horizontal Capabilities:
Manufacturing Intelligence
Smart Factory
Operational Excellence
Engineering Services
Supply Chain Consulting
Automation & Robotics
The Brief: Brand, Website and Content Marketing for Mature Brand Projection
Merkur Innovation is an engineering consulting firm based in Quebec, Canada. They were looking to grow their US presence by targeting the large base of manufacturing firms in the US Midwest, especially around Chicagoland by building the Merkur Innovation brand as a local brand with local capabilities.
In order to accomplish the objectives Webtage recommended and upheld primary standards throughout the following process:
• Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
• Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
• Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.
• Usability – interactive content was displayed to be purposeful, follow an intuitive outline and incorporated clear calls to action.
Lear more about our brand identity and B2B web design services.
Results?
Nuanced Brand Positioning
Website & UX Design for Lead Generation
Thought Leadership Content for Brand Growth
Project Details
Brand Identity, Website Design & Content Creation
“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand.
Website Design, UX & Web Development
Content Creation, PR & Social Media Marketing
The Process
“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand.
Based on our understanding and deliverables from Phase I, we designed a web user experience (UX) strategy, a visual storyboard, and 2 variations of User Interface (UI) mockups, followed by website development based on the UI reviewed and chosen by the client.
Once the website went live, Webtage established a professional brand on owned social channels to create an affirmative bias for prospective employees and clients. We then positioned Merkur Innovation as a thought leader by creating top-notch, well researched cutting-edge manufacturing solutions blogs.
