Client: Merkur Innovation

Industry: Manufacturing & Engineering Services

Horizontal Capabilities:

Manufacturing Intelligence
Smart Factory
Operational Excellence
Engineering Services
Supply Chain Consulting
Automation & Robotics

The Brief: Brand, Website and Content Marketing for Mature Brand Projection

Merkur Innovation is an engineering consulting firm based in Quebec, Canada. They were looking to grow their US presence by targeting the large base of manufacturing firms in the US Midwest, especially around Chicagoland by building the Merkur Innovation brand as a local brand with local capabilities.

In order to accomplish the objectives Webtage recommended and upheld primary standards throughout the following process:

• Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
• Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
• Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.
• Usability – interactive content was displayed to be purposeful, follow an intuitive outline and incorporated clear calls to action.

Lear more about our brand identity and B2B web design services.


Nuanced Brand Positioning

Website & UX Design for Lead Generation

Thought Leadership Content for Brand Growth

Project Details

Brand Identity, Website Design & Content Creation

Mature Brand Positioning for Local Market

“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand. 

Website Design, UX & Web Development

Content Creation, PR & Social Media Marketing

The Process

Simple UX + Complex Strategy

Step 1. Brand Positioning

“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand.

Step 2. Website & UX Design + Web Development

Based on our understanding and deliverables from Phase I, we designed a web user experience (UX) strategy, a visual storyboard, and 2 variations of User Interface (UI) mockups, followed by website development based on the UI reviewed and chosen by the client.


Step 3. Content Creation, PR & Social Media Marketing

Once the website went live, Webtage established a professional brand on owned social channels to create an affirmative bias for prospective employees and clients. We then positioned Merkur Innovation as a thought leader by creating top-notch, well researched cutting-edge manufacturing solutions blogs.

  • I highly recommend Webtage for their exceptional web design and ongoing marketing services, specifically in relation to their work for our firm Merkur Innovation, a US subsidiary of Merkur. Throughout their engagement with our team, Webtage has consistently demonstrated their expertise and delivered outstanding results. Snigdha and her team listened to understand our needs and delivered outstanding results launching our US portal. Snigdha and her team have crafted a visually appealing and intuitive website for Merkur Innovation, ensuring that it effectively represents the brand's identity and engages visitors. The attention to detail in their designs is commendable, and we look forward to continue using their services on ongoing basis. What sets Webtage apart is their dedication to understand the unique needs and goals of their clients. They take the time to listen and collaborate, ensuring that their web design and marketing efforts align with Merkur Innovation's objectives. Their team is responsive, proactive, and always ready to provide valuable insights and recommendations to enhance the effectiveness of their work. If you are seeking top-notch web design and marketing services, Webtage can deliver.

    Katerina Marinov, SHRM – SCP HR Director – US Operations, Merkur Innovation
Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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