DENTAL BRANDING, WEBSITE, SEARCH MARKETING
NEW PATIENT LEAD GENERATION
Client: Cambridge Dental Studio
Industry: Healthcare
Horizontal Capabilities:
General Preventive Dentistry
Laser Dentistry
Cosmetic & Restorative Dentistry
Orthodontic Care
Oral Surgery
The Brief: Branding, Website, SEO, PR
Cambridge Dental Studio is a new practice established by Dr. Alex Yen, D.D.S., a trusted dentist who has found a home practicing general dentistry in Palo Alto. Dr. Yen who practices at multiple dental locations in the area was looking to establish Cambridge Dental Studio as his primary dental practice, build personal brand, and launch a digital marketing campaign to continue relationships with his existing patients and bring in new patients to his practice. To help them establish their brand and digital footprint, we created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns.
Within 1 month of launching the SEO campaign, we got 20% of most profitable keywords high on Page 1 of Google search, resulting in a growth of 400% growth in new patients within the first month. We also established and initiated social marketing channel marketing, expanding brand reach.
Results?
890% Increase in Web Traffic
400% Increase in Patients
6000% Increase in Social Reach
Project Details
Digital Footprint & Marketing Strategy
Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.
Lead generation through conversion optimization strategies, on-page, and off-page SEO .
Public relations and reputation management.
The Process
We created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns for Cambridge Dental Studio.
Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.
Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.