Client: Illinois Brick Company

Industry: E-commerce

Horizontal Capabilities:


The Brief: Complex Engineering with Simple UX

A national brick and stone supplier’s website relaunch process required a strategic approach to launch  a high-end, professional website that would help improve both top and bottom line for the business while making the website scalable for future business solutions.

Webtage took the lead on developing a website or lead generation, operational efficiency improvements, responsive e-commerce, online marketing and room for future enhancements. This required  a complex but highly stable and scalable IT architecture combined with an intuitively simple and navigable user experience. End result? We did it hands down!


Improved Conversions

Top of the class on-page optimization

Sales team empowerment

Project Details

Drupal E-Commerce

Customer Engagement + Sales Productivity

Sticky UX, strong intermediate calls-to-action, and streamlined e-commerce to maximize consumer spend

Sales team empowerment through pre- and post-sales application development, employee productivity center and more.

Top of the class on-page optimization with page tags, validations, indexing,  navigation and tracking for quick online visibility.

The Process

Simple UX + Complex Strategy

Step 1. Strategic Development

Platform strategy, decision rules, process flows, wireframe creation prior to site design and development ensured a smooth, scalable site.

Step 2. Lead Generation

Streamlined custom applications integrated into the site for lead generation combined with strong calls to action and intuitive navigation made the site engaging and conversion optimized.


Step 3. Optimized for Top & Bottom Line

Empowered sales team by creating pre and post sales solutions. Drove employee productivity by designing a secure Employee Portal. Streamlined checkout and shipping options, buyer accounts increased consumer spend.

  • We truly appreciate how responsive you’ve been, your dedication to the product and the knowledge you’ve shared with us in during the development the client site. Please accept my personal gratitude – You’ve been nothing but gracious, professional and very patient throughout the development process. I’m very proud of the site and you and your team deserve a huge applause.

    Dawn Fend Creative Director, JMG, Inc.
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Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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