HEALTHCARE WEB DEVELOPMENT & MEDICAL CONTENT CREATION FOR A MULTIPRACTICE ORGANIZATION POSITIONED FOR GROWTH
NUANCED BRAND POSITIONING, HIGH QUALITY CONTENT, INTUITIVE USER EXPERIENCE & LASTING IMPRESSION
Client: CIMPAR S.C.
Multi Specialty Health
The Brief: Build a Strong Organizational Presence for an Innovative Multi-Specialty Health Practice
CIMPAR, S. C. is a medical practice group consisting of physicians and advanced practice clinicians, that provides hospitalist, extensivist and primary care services to patients at affiliated acute care community hospitals, long-term acute care hospitals and nursing homes on the northside and near west suburbs of Chicago. They were looking for a top-notch, sophisticated website that could position them as an cutting-edge healthcare provider for hospital systems and patients alike.
Webtage took the lead on developing a new website for the organization. The strategy was to provide users an easy and quick path to solutions while also creating a lasting impression and room for future enhancements. This required a sophisticated brand identity strategy that was simple yet sophisticated to lend gravitas to the CIMPAR brand. We worked on creating brand messaging, clear value propositions, professionally-written healthcare content, and brand visuals that positioned CIMPAR as an innovative healthcare organization committed to excellence & compassionate continuity of care.
Targeted Brand Development
Exemplary UX - No Fuss or Bother
Website enabled for conversion
Sticky UX, strong brand identity, and clear CTAs to maximize brand stickiness
Sophisticated and deliberately simple brand messaging
Top of the class copy creation that is simple but deliberate and nuanced for maximum brand impact.
Multi-user flows, services & solutions navigation organization, website goals were deliberated upon before moving to website design & copy creation.
With nuanced brand positioning targeted at hospital systems as well as patients, researched based healthcare content creation, and functionalities, such as integrations with patient portals, careers, and accessibility features, the CIMPAR website is set to create brand impact and top-of-mind awareness.
We truly appreciate how responsive you’ve been, your dedication to the product and the knowledge you’ve shared with us in during the development the client site. Please accept my personal gratitude – You’ve been nothing but gracious, professional and very patient throughout the development process. I’m very proud of the site and you and your team deserve a huge applause.