The Brief: Lead Generation for a Personal Brand

Mike Caldarazzo, aSenior VP, Photofac, Inc. approached us to help establish his thought leadership in the digital world, build visibility and generate B2B leads through his personal branded website.

We developed a fully-customized, branded website optimized for lead generation and integrated best practices for conversion optimization. We also created a personal brand for our client through visual and verbal branding and did on-page search engine optimization.

Results?

Personal Brand Identity

Branded Website with Conversion Optimization

Search Optimization

Project Details

Best Practices for Lead Generation & Conversion Optimization

Personal Brand Lead Gen

Brand development of the SVP of Photofax, Inc. as a means of establishing thought leadership in the B2B surveillance and investigations space.

Branded and conversion optimized website integrated with best practices, custom online education module, and secure portal.

Lead generation through conversion optimization strategies and content development and social marketing.

Startup Launch & Marketing Strategy

Brand development of the SVP of Photofax, Inc. as a means of establishing thought leadership in the B2B surveillance and investigations space.

Branded and conversion optimized website integrated with best practices, custom online education module, and secure portal.

Lead generation through conversion optimization strategies and content development and social marketing.

The Process

Simple UX + Complex Strategy

Step 1. Personal Brand Development

Mike Caldarazzo, Senior Vice president, Marketing & Sales, at Photofax, Inc. was the center point of the entire digital marketing campaign. Branding his professional authority and expertise in the area of insurance fraud claims investigations was the first step. We anchored Mike’s expertise and value proposition visually and verbally.

Step 1. Personal Brand Development

Step 2. Conversion Optimized Website Development

A fully customized & scalable website with conversion optimization to improve lead generation. Optimized navigation, calls to action, visual layout all worked to convey the core value proposition effectively. We built trust by capitalizing on press, publications, blogs, reviews, case studies and explainer videos. Next, we created landing pages to the website to drive traffic from ad campaigns and social media and increase inbound queries Finally, strategically placed calls-to-action increased email list, engaged visitors, and made the website stickier.

Step 2. Conversion Optimized Website Creation

Step 3. Search Visibility

User experience optimization , thorough competitor and keyword research along with cross-channel marketing strategies led to top search visibility.

Step 3. Search Visibility

User experience optimization , thorough competitor and keyword research along with cross-channel marketing strategies led to top search visibility.

After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!

Arun Villivalam, MD CEO, Los Gatos Doc, Inc.