B2B ADVERTISING | B2B TECHNOLOGY MARKETING
REBRANDING, WEBSITE, ADWORDS & SOCIAL MEDIA ADVERTISING FOR SALES PIPELINE GENERATION
Client: Sphaera, Inc.
Industry: B2B Tech Infrastructure Solutions
Horizontal Capabilities:
Telecom Infrastructure Design & Engineering
Data Centers Build, Maintenance & Decommission
Damage Restoration Services
The Brief: Pipeline Generation of Marketing- & Sales-Qualified Leads
Webtage, in partnership with GOsustainably, helped Sphaera, an AWS-certified IT infrastructure solution provider, refresh its brand, devlop a website, and generate sales- and marketing-qualified leads to fuel its sales pipeline.
An inbound, outbound and marketing automation approach has allowed to us to strategically target audiences and convert leads.
Results?
3,000% Increase in Website Traffic
$500K Value of Leads / Quarter
20 MQLs/SQLs / quarter
Project Details
B2B Lead Generation
Brand & website refresh improved brand impression and website conversions.
Brand awareness building and lead generation campaigns
Collateral generation to support sales efforts.
The Process
We started with a brand & website refresh foundational piece for improved brand impression and website conversions.
This was followed by building brand awareness and lead generation campaigns for Sphaera that resulted in us generating marketing and sales qualified leads (MQLs & SQLs) for Sphaera.net that has far outperformed initial projections.
Empowered sales team by creating pre and post sales solutions. Drove employee productivity by designing a secure Employee Portal. Streamlined checkout and shipping options, buyer accounts increased consumer spend.
