Online marketing is diversifying. Being found on search engine page 1 used to be enough for increased traffic and qualified leads. Not anymore! As people change the way they find their information, having a strong social media presence not only gets you qualified leads, it also affects your search engine visibility. Consider this:

• Consumers are much 71% more likely to make a purchase based on social media referrals
• 68% of consumers check out a company on social media sites before buying
• Social media conversion rates are 13% higher than the average lead conversion rate.

Creating social media content that builds your brand power is critical to online success. Our social media content creation team helps you create social content at scale at a variety of budgets.

Read our Social Content Creation FAQ

Q: How do you develop expertise in our vertical and line of business?

A: If we don’t have a content writer who is already familiar with your industry, we follow a knowledge extraction process where we interview Subject Matter Experts (SMEs) in your organization, identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

Industries we routinely create content for include technology, education, healthcare, professional services, travel & leisure, and home services. See a list of verticals and horizontals we’ve served in the past.

Q: How do you ensure you ‘get’ our brand tone & voice?

A: Our content writers are well-versed with brand content creation and we have brilliant copywriters in our content team who are trained and experienced in guiding the tone, voice, and style of content. Your outsourced content team will include content strategist, content writers and copywriters, designers, and content marketers. In other words, you benefit from a world-class team to get results.

Q: What’s Your social media content creation process?

A: We have a streamlined and tested process that guides our social media content creation:

• First, we start by defining goals and action items.
• Next , we collaborate with you to develop target audiences
• We then create an editorial calendar with numbers and types of content pieces (tied to content goals and categories).
• Content development happens next, with verbiage, rich media, images etc.
• Content is then shared with you for review and approval
• Content is finally posted on your owned and earned social media channels.

Q: Will we get to provide feedback on the social posts and ads you write?

A: Absolutely. We will first first provide a draft preview and based on your feedback we will make edits and produce the social media  for your final approval before we go ahead with posts.

Q: Do you also provide content marketing services?

A: Yes. In addition to creating social media content (brand pages, posts, paid ads, contests / giveaways), we also provide social media marketing to get your business in front of the right audience and inspire them to take actions through organic and paid channels. In addition, we also provide social media analytics services to help you see how well your social media campaigns are performing.

Please check our marketing solutions to learn more about our approach and portfolio.