While most healthcare organizations are extremely vigilant about making their IT & office operations HIPAA-compliant, many are not thinking about HIPAA with regards to their marketing operations.
Our marketing services division offers our healthcare clients best-in-class HIPAA-compliant digital solutions to help reach their business goals. We also provide ADA-compliant website services.
In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect protected health information (PHI) while still gaining valuable insights from analytics.
Do you use Google Analytics 4, Search Console, Google Ads, Meta Business Ads, LinkedIn Campaign Manager, DoubleClick or other marketing platforms?
Do you know that most of these solutions are not out-of-the-box HIPAA compliant?
You may be at risk of violations unless you make changes to your analytics and marketing platforms to make them compliant. Talk to us to see how we help protect ePHI from ever-leaking into your analytics or marketing platforms.
There are several data communication streams that originate from your website that may include ePHI, including appointment requests, insurance information, appointment scheduling, and other forms of communication that need to be secure and encrypted. Any ePHI collected by your website needs to be encrypted “at rest” and “in-transit.”
Most web platforms and hosting services are not out-of-the-box HIPAA compliant. Neither are the plugins or modules that you may be using to power your website. Talk to us about HIPAA-compliant web technologies to keep your ePHI secure & compliant.
We help make your website accessible so it meets ADA & WCAG 2.1 Compliance standards. Learn More.
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A new directive by the Office of Civil Rights (OC) puts direct onus on a covered entity under HIPAA to take measures to protect PHI from getting shared with third-party analytics and marketing platforms by way of on-line tracking codes commonly added to healthcare websites.
In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect electronic protected health information (ePHI) while still gaining valuable insights from analytics.
As medical practice owners, you understand the significance of protecting patient data and maintaining legal compliance while providing top-notch care. In this digital era, where information flows seamlessly across platforms, ensuring HIPAA compliance is paramount.
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