Personal Brand Creation for SVP of Photofax, Inc.
Mike Caldarazzo, SVP in the surveillance & investigations industry, approached Webtage to help establish his digital presence and project his position as a thought leader in the industry. Webtage developed a personal brand for Mike and carried that brand into a highly custom website and social media channels.
Tasks:
Webtage created a personal brand for Mike Caldarazzo, senior VP at Photofax, Inc. We created verbal and visual branding for Mike, including a logo that signifies the camera lens and visually conveys the surveillance & investigations industry that Mike has significantly contributed to. We also developed verbal branding for Mike’s personal brand and helped carry this brand into the website and other digital channels.
Client: Photofax, Inc.
Industry: Security & Surveillance
Capabilities:
- Brand Identity
- Creative (Adobe Illustrator, Photoshop)
- Content Creation
- Website Branding
- Social Channels Branding

