Brand Identity, Creative, Professional Services, Security & Surveillance

Personal Brand Creation for SVP of Photofax, Inc.

Mike Caldarazzo, SVP in the surveillance & investigations industry, approached Webtage to help establish his digital presence and project his position as a thought leader in the industry. Webtage developed a personal brand for Mike and carried that brand into a highly custom website and social media channels.


Webtage created a personal brand for Mike Caldarazzo, senior VP at Photofax, Inc. We created verbal and visual branding for Mike, including a logo that signifies the camera lens and visually conveys the surveillance & investigations industry that Mike has significantly contributed to. We also developed verbal branding for Mike’s personal brand and helped carry this brand into the website and other digital channels.

Client: Photofax, Inc.

Industry: Security & Surveillance


  • Brand Identity
  • Creative (Adobe Illustrator, Photoshop)
  • Content Creation
  • Website Branding
  • Social Channels Branding

Personal Brand Development

Brand Identity Creation for SVP, Photofax, Inc.

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