B2B Lead Gen Enterprise Website with HubSpot Integration and Conversion Rate Optimization
Optimized Solutions is an IT solution provider in the digital transformation space. They approached Webtage to help redesign and manage their website that would becomes the hub of their marketing automation initiative. The old Optimized website was hard coded that made it highly cumbersome to make edits and add content, an absolute must for any business looking to generate leads through an inbound marketing campaign. Webtage launched the website that was optimized for lead generation and conversion. We integrated the website with the Hubspot marketing automation platform for a seamless user experience and lead generation.
Our web strategy & digital marketing team started with first things first. We overhauled the website, freshened up the brand, optimized the user experience, and technical parameters to get it ready for an aggressive SEO campaign. We also built a custom testimonial generation app for the client, added landing pages for lead generation, and built an owned book appointment application (eliminating recurring subscription) with custom texting/emailing functionalities for reducing no-shows.