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Exploring Pros & Cons of Geofencing vs Google Ads Geotargeting? Here’s How the Two Compared For Us
As technologies powering location-based ad targeting become more advanced, marketers are looking at geofencing ad platforms as a way to […]
SEO vs. Paid Ads: Where Digital Marketing Agencies Are Investing in 2025
For over a decade, digital marketing has wrestled with the question of which is more effective in generating return on […]
Winning in a First-Party Data World: The Future of Marketing in a Privacy-First Era
If you have dabbled in digital marketing, you have likely come across the growth of first-party data collection protocols and […]
Top Marketing Analytics Tools for 2025
As the landscape for marketing continues to evolve, the ability to be able to access, use, and interpret data becomes […]
How to Use Affordable SEO Services To Skyrocket Your Website’s Traffic in 2025
Search Engine Optimization (SEO) is the process of optimizing your website to improve online visibility, specifically on search engines such […]
SEO in 2025 – How to Maximize Search Visibility, Organic Traffic & Returns on Investment
SEO is changing rapidly with evolution in generative AI, evolving algorithms & new search features that are propelling search engines, […]
Seven Best Practices for B2B Lead Generation Campaigns in 2025
A key B2B marketing goal is to generate a pipeline of qualified leads that can then be handed over to […]
How to Choose an SEO Agency that will Provide Solid & Sustainable Results
Ever since the rise of the internet and search engines, companies have looked to expand into the online market by [...]
A Quick Guide To Get You Started With A New Brand Identity
First impressions and lasting impressions are crucial in the online world where consumers are flooded with more information that they [...]
Server Side Tag Management & HIPAA Compliance
A new directive by the Office of Civil Rights (OC) puts direct onus on a covered entity under HIPAA to take measures to protect PHI from getting shared with third-party analytics and marketing platforms by way of on-line tracking codes commonly added to healthcare websites.
How to Make GA4 Web Analytics HIPAA Compliant
In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect electronic protected health information (ePHI) while still gaining valuable insights from analytics.
Is Your Healthcare Marketing HIPAA Compliant – What to Know in 2024?
As medical practice owners, you understand the significance of protecting patient data and maintaining legal compliance while providing top-notch care. In this digital era, where information flows seamlessly across platforms, ensuring HIPAA compliance is paramount.
Generative AI-Led Search in 2024: How Healthcare Organizations Should Refine Their Strategies for Improved Search Visibility
We are a lead generation company with specialized expertise in organic search and paid search for healthcare and B2B verticals. [...]
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs?
Forrester Data indicates that B2B organizations "have really expanded their in-house agency, their centers of excellence, but that trend has [...]
Local SEO Vs National SEO
In a competitive digital world, businesses now need to focus on their online presence more than ever before. A digital [...]
How to Increase Traffic to Your Website in 2023 Using A Results-Driven SEO Strategy
Are you looking for an SEO strategy that will help boost your rankings and visibility in 2023? If so, then [...]
Does Content Gating Still Work for B2B Lead Generation in 2023?
In the ever-evolving world of B2B lead generation, marketers are always looking for the best strategies to capture qualified leads. [...]
Why Top Quality Content is Essential for Healthcare Practice Marketing
Healthcare marketing is one of our favorite niches at Webtage. We get to tell beautiful stories of miracles and the [...]
How Branding Can Make Your B2B Company Not Just Stay Alive But Also Thrive
There is plenty of brand preaching in the marketing world. Every company is looking to build its brand, be “top [...]
Top 5 Reasons Your B2B Company Should Consider LinkedIn Marketing
LinkedIn has come a long way from being just a portal for job seekers. LinkedIn started as a job search [...]
How B2B Social Media Marketing Can Take Your Business To The Next Level
Social Media Marketing (SMM) is typically seen as beneficial for B2C companies. But this couldn’t be far from the truth. [...]
Top 5 Questions to Ask Your SEO Agency
Deciding to hire an SEO agency is easy. The tricky part is to skim the chaff and find the best [...]
Why is building a brand image so important?
Why is building a brand image so important? It's because this is how your customers/clients will remember you. And if [...]
Are you a Healthcare Provider That’s Offering Telehealth Services? This is What You Need to do Right Now!
In response to the COVID-19 pandemic and shelter-in place orders in many areas of the country, many healthcare providers, including [...]
Why Google My Business Optimization Should Be #1 on Your Local Marketing Agenda AND Foolproof Optimization Tips
Why is local marketing big business? According to Moz, there are “approximately seven billion unique local searches per month on [...]
Five Things Marketing Teams Should be Doing During the COVID-19 Shutdown
The Covid-19 pandemic seems surreal and straight out of a science fiction scenario. However, as a wise person said, “It [...]
Healthcare Digital Marketing: What E.A.T. Means for Your Search Visibility and Why Good Content is Your Best Friend!
In 2018 Google unveiled its “medic update” which had strong implications for businesses in the YMYL (short for ‘Your Money [...]
Make Your Higher Ed Website Modern, Personal, and Effective by Avoiding These 10 Costly Mistakes
In working with various higher education providers and legacy institutions, we have come to learn that websites have emerged as [...]
How to incorporate storytelling into B2B content creation?
While it is said that B2B buyers make decisions based solely on price and profit potential alone, even Ebenezer Scrooge [...]
40 Questions to Ask Before You Start Healthcare Digital Marketing
A digital marketing campaign needs a strategic approach and careful planning. Advance preparation can help both clients and vendors develop [...]
5 Building Blocks for a Strong Digital Brand
A good first and lasting impression has always been important for the success of businesses, organizations and people. It is no [...]
10 Tell-Tale Signs that Your Website Needs a Redesign
Website redesign is a great way to freshen up and start anew. But how do you know that it's time [...]
5 Steps to a Successful Web Content Redesign
It’s good business practice for organizations to redesign website content at regular intervals to better reflect shifts in customers needs, [...]
Importance of Brand Building in the Digital Age
Brand development has always been important in the world of business but building an online brand in the digital age [...]
Planning a Website Redesign? 48 Questions to Ask Before You Start
Rapid changes in online customer behavior, technological innovations, and search engine algorithm updates all have implications for your website, which [...]
Mobile-First Indexing and Mobile Site Performance Optimization – A Checklist
With the recent mobile-first index announcement by Google, mobile site optimization needs to be taken more seriously than ever before. [...]
7- Strategies to Ramp Up your Online Marketing ROI in 2017
2017 is the year where digital marketing will become the most dominant advertising medium, overtaking the currently predominant TV advertising. [...]
The Evolving World of Enterprise Data Strategy
The variety, volume and velocity (the “holy trinity”) of enterprise data coupled with the rapid pace of changes in enterprise [...]
8 Easy Ad Extensions to Improve Adwords Conversions!
Are you looking for an easy way to improve your Adwords performance? We highly encourage you to consider ad extensions [...]
Considering a New Mobile Website? Here’s What You Need to Know Before You Start
It’s official: Mobile searches have overtaken desktop searches in 10 countries, including the U.S. and Japan. The rapidly expanding mobile-first [...]
What Influences Your Website’s Search Visibility? An Infographic
What Influences Your Website's Search Visibility? An Infographic Starting April 21, Google will be expanding "mobile-friendliness" or optimal mobile experience [...]
Top 7 Principles for a Successful Website Design/Redesign
‘Give me 6 hours to chop down the tree and I’ll spend the first four sharpening the axe’ – Abe [...]
Building an App? Be Sure You Start on the Right Foot!
If you are reading this, you have already figured out that mobile is fast becoming a primary channel to drive [...]
The Power of Social Media for B2B Firms
The Power of Social for B2B firms. Many B2B/professional services firms are lukewarm at best about the power of social [...]
Online Marketing is not Rocket Science
Online Marketing is not Rocket Science I love SEO expert, Jill Whalen (she's even got a Wikipedia page devoted [...]
Struggling to Create A Great Content Marketing Campaign? Here are 10 Useful Tips & Tools
If you are like most businesses you need a solid content strategy to fuel your inbound marketing. However, it is [...]