HIPAA-COMPLIANT WEBSITE & MARKETING SOLUTIONS

In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect protected health information (PHI) while still gaining valuable insights from analytics.

And while most healthcare organizations are extremely vigilant about making their IT & office operations HIPAA-compliant, many are not thinking about HIPAA with regards to their marketing operations.

Our marketing services division offers our healthcare clients best-in-class HIPAA-compliant digital solutions to help reach their business goals.

We Make Your Web, Analytics & Marketing Tech Stack HIPAA Compliant

ONLINE WEB TRACKING COMPLIANCE

Do you use Google Analytics 4, Search Console, Google Ads, Meta Business Ads, LinkedIn Campaign Manager, DoubleClick or other marketing platforms? Do you know that most of these solutions are not out-of-the-box HIPAA compliant? You may be at risk of violations unless you make changes to your analytics and marketing platforms to make them compliant. Talk to us to see how we help protect ePHI from ever-leaking into your analytics or marketing platforms.

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Web Forms, Emails & SMS Compliance

There are several data communication streams that originate from your website that may include ePHI, including appointment requests, insurance information, appointment scheduling, and other forms of communication that need to be secure and encrypted. Any ePHI collected by your website needs to be encrypted “at rest” and “in-transit.” Most web platforms and hosting services are not out-of-the-box HIPAA compliant. Neither are the plugins or modules that you may be using to power your website.  Talk to us about HIPAA-compliant web technologies to keep your ePHI secure & compliant. 

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Other HIPAA Compliant Marketing Solutions We Offer:

Reputation Management

When it comes to review management and HIPAA compliance, businesses in the healthcare industry face unique challenges. With the rise of online platforms and social media, publicly-posted reviews can have a significant impact on a healthcare provider’s reputation. However, it is crucial for these organizations to navigate this landscape while ensuring compliance with HIPAA regulations. This includes any information that could potentially identify an individual’s health condition or treatment.

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Revenue Growth Through Search Marketing

81% of customers go online first when evaluating healthcare providers.– how likely are you to be found by them? Optimize your website & manage your online reputation – our HIPAA-compliant SEO, Paid Ads & Social Media Marketing helps your organization be found by online patients looking for trusted healthcare advice & professionals.

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Social Media Marketing

Social media channels can be a landmine of non compliance covered entities under HIPAA, unless the channels are navigated carefully and cautiously. Deliberate or thoughtless disclosures of PHI are both HIPAA violations and can result in distress, citations, fines & punitive actions. Work with a marketing team that understands the tightrope of protecting PHI while building trust and marketing your organization.

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Insights on HIPAA Compliance

Our Healthcare Success Stories

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Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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